Why You Need 90 Day Goals + How To Achieve Them


I’ve always been a fan of goal setting. Big or small, I’ve always loved being able to figure out how to achieve something I really wanted. 

As I became an online business owner, goal setting became even more important. When I was younger, I never really wrote out a plan for how I was going to achieve something. It kind of just worked itself out over time. 

If only that could be the case now.

Now that I have a business and there are many things going on at once, getting action steps down in writing started to become the norm. That goal of launching a new product needed an outline of steps to make it happen — just winging it, I knew wouldn’t be successful. 

These sorts of business goals require thought and strategic planning in order to get the results you want. What I have found to be the most successful is planning in 90 day increments.

Let’s be real for a second… do you remember the goals you set in January?

Maybe some do, but a lot of people tend to forget and lose sight of yearly goals. Life changes so much that to plan for the next 6 - 12 months becomes a waste of time in my opinion. I believe to have a generalized goal for the year is important, but to plan out every single detail for the next 12 months is just too much.

There needs to be room for the unexpected and there needs to be a period to reflect on what’s working and what’s not in order to move forward and not backwards. A yearly plan often is not helpful in planning concrete steps  — there’s just too much time to account for that it becomes overwhelming. 

If you were to look at the next 90 days, you will most likely have a pretty good idea of what you want to get done and can start to imagine how you’re going to do it. When thinking about your business and what sorts of things you want to achieve, try only planning 90 days at a time. 

Here are a few steps to help you plan your 90 days

Before working towards any goal, there always should be a reason why you want to achieve this. It needs to be meaningful or you potentially might lose interest in the goal.

Ask yourself:

  • Why do I want this result? 

  • What’s the importance?

  • How will I feel once I accomplish this? 

When your goals have a meaning behind them that evicts emotions, you allow yourself to be more connected and invested in the journey. Give plenty of thought to the reasons you want a certain result. Make sure you’re working towards the things that will bring you happiness in achieving them. 

For example, someone's goal of wanting to lose ten pounds so they fit into a smaller jean size, doesn’t have any meaningful reason behind it. Saying they want to lose ten pounds to avoid being overweight and developing health issues, has purpose and strong meaning behind it. 

The main takeaway is to let your purpose drive you and motivate you.

Now, think about what you want to achieve in the next 90 days. Get clear on what the exact result is you want. Once you’re clear on your result, think about what steps need to be done to get there.

For each goal you have, break it down into three milestone events that need to happen in order for a goal to be achieved. 

An example would be:

Goal: Create an online course

  • Milestone 1: Curate and write all the content for the course

  • Milestone 2: Design the slides and course material

  • Milestone 3: Record and edit the course

By using this as an example, you can see that in order to achieve the main goal there are three major things that need to be done before reaching the end. Use this approach on your goal for the next 90 days and break them down. They should be in a type of order like above where you can’t achieve milestone three without finishing milestone one and two first.

With these milestones, you can break them down even further. One milestone at a time, think about how to bridge the gap between them. Take where you’re starting from and milestone one and write out the necessary things that need to be done in order to get there. 

Do this for each gap and you’ll start to see a roadmap being built. By spending the time to outline all the action steps needed in order to get to these milestones, you’ll have laid out the path to your overall end result. 

When you know where to go, taking the first step is less-hard. Use this to guide you and stay on track. Unexpected things will happen along the way, but you will always have this roadmap to bring you back in.